3D letter signage on its own is a powerful marketing tool for your business. The three-dimensional nature of these signs is what makes them stand out. The letters are raised from their mounting surface, making them visible from multiple angles so that you get the most exposure from your sign.
But what if we told you there was a way to take your 3D letters one step further? There are a range of lighting techniques that will help you do just that. Brightly lit signs offer your business a chance to make a bigger impact with your signage and benefit from a range of advantages.
What Are the Benefits of Illuminated 3D Letter Signage?
When you elevate your 3D letters with illumination, your business will be set to stand out and make an impression in your community. Here are the benefits you can look forward to with illuminated signage:
- Visibility
3D letter signage is often used outside a business as a building sign, storefront sign, or other prominent sign type. Its main goal is to get a business noticed, and illumination will certainly help in this regard. Not only is your signage an extension of your business, but it’s also a marketing partner that helps boost your visibility in the community. A lighted sign will make your business even more visible, especially at night and in poor weather. Prospects will take notice of your business 24/7, giving you the most exposure for your brand.
Aside from promotions, illuminated 3D letter signage also makes an excellent wayfinding tool. If customers are traveling to your business for the first time, your lighted sign will be a welcome sight. It will guide people on the final leg of their journey and help them find exactly where your business is located. They’ll appreciate being able to find your business quickly and easily, creating favorable impressions for your business.
- Branding
Illuminated 3D letter signage offers an effective means for showcasing your branding. If you’re a newly established business or new to the community, you know just how important this is. Getting your name out there and letting people know your location is key to building a customer base. Similarly, for existing businesses, keeping your brand top of mind is critical for encouraging active customers to return again and again. In both scenarios, a brightly lit sign is a powerful tool that will make your branding visible in the community, thus helping your business get noticed and remain top of mind.
- Versatility
One of the biggest benefits of lighting your 3D letter signage is versatility in selecting a type of illumination. There are several ways to illuminate your signs, including:
Front-Lit
Backlit
Combination-Lit
The lighting style you choose depends on your signage location and the look you’re trying to achieve. Front-lit letters illuminate the face of each letter from within the letter itself. Back-lit letters reflect light onto their mounting surface, providing a halo effect. Combination-lit letters, as the name suggests, uses both lighting styles for a unique approach to illumination
- Uniqueness
Letter signage is one that can be customized to your liking. Illuminated 3D letter signage can be crafted with your branding in mind as well as your preferred lighting style to set your business apart. Instead of unlit, generic signs in a universal font, you’ll want to include your brand’s specific font, color, and/or your logo to create a truly unique sign that’s specific to your business. The uniqueness of your sign is sure to stand out, especially if you’re located in busy area, to draw more attention for your business and give you the biggest return on your signage investment.
How to Craft 3D Letter Signage?
Having a reliable signage partner on your side is key to crafting 3D letter signage that reflects your desired look and achieves your intended objective. In Orlando, FL, you can count on City Beautiful Signs & Graphics to walk you through your options, as well as the process for receiving the very best sign.
We support our clients in the following ways:
- Consultation: We begin with a consultation to learn the ins and outs of your business and what you hope to achieve with 3D letter signage. This consultation also allows us to learn more about how and where you plan to use your signage, so that we can offer our recommendations on a strategy that will be most effective.
- Project management: When we kick off your project, you can rely on our professional team to oversee it all. We’ll see your signage through the entire process from conception to installation, so that you can remain focused on your business.
- Custom design: During the design stage, our experienced team will develop a design for your sign that not only looks great but is effective at showcasing your brand. We’ll incorporate your brand elements for one-of-a-kind signage that sets your business apart.
- Expert fabrication: When it’s time to bring your sign to life, you can depend on us to oversee its fabrication. We’ll ensure durable, quality materials are used so that your sign withstands the elements outdoors and represents your business well for many years.
- Efficient installation: Our team has the knowledge, experience, and equipment required for signage installation. You can also leave any permitting and documentation tasks to us, ensuring that your sign complies with local regulations.
Start Your 3D Letter Signage Project Today
City Beautiful Signs & Graphics is your trusted signage partner, offering convenience and choices. We’re ready to work with your business in Orlando, FL on custom sign options that meet your most exact requirements. You can trust us to get the job done — and get it done right. If you’re looking for a sign-maker that will oversee your project from start to finish while keeping your brand, mission, and values in mind, contact us today. Simply reach out to us to start a conversation or request a quote for your next project.
